{
  "id": 10247937,
  "title": "Sidney Crosby’s fortune: How the NHL star built his wealth beyond hockey",
  "url": "https://urgent.news/2026/09/27/sidney-crosbys-fortune-how-the-nhl-star-built-his-wealth-beyond-hockey",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-27T14:30:00.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/sports/nhl/news/sidney-crosby-built-a-fortune-beyond-his-nhl-salary-inside-the-pittsburgh-penguins-legends-100-million-career-from-contracts-and-endorsements-to-investments-and-luxury-assets/articleshow/134503692.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sidney Crosby’s story is about much more than his NHL salary. The captain of the Pittsburgh Penguins has made more than $150 million in reported contract value over the course of his career, while also building a commercial profile through major brand partnerships. His current contract, long-term endorsements, shareholder position with NORQAIN and property holdings give a wider view of how the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}