{
  "id": 10204070,
  "title": "PepsiCo plans new flavours created specifically for Middle East consumers",
  "url": "https://urgent.news/2026/09/27/pepsico-plans-new-flavours-created-specifically-for-middle-east",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-27T11:08:42.000Z",
  "source": {
    "name": "Arabian Business",
    "slug": "arabian-business",
    "url": "https://www.arabianbusiness.com/abnews/pepsico-plans-new-flavours-created-specifically-for-middle-east-consumers-exclusive"
  },
  "original_language": "en",
  "account": null,
  "summary": "The F&B giant has invested $10m in its first regional R&D hub in Riyadh, where Saudi scientists and chefs will develop products based on local tastes",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "ANBA News Agency",
        "title": "Brazil’s Stefanini Group to invest in Middle East",
        "url": "https://urgent.news/2026/09/24/brazils-stefanini-group-to-invest-in-middle-east",
        "published": "2026-09-24T17:06:58.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}