{
  "id": 10129254,
  "title": "Chipotle's Seoul store uses long-grain rice developed by Sejong University professor",
  "url": "https://urgent.news/2026/09/27/chipotles-seoul-store-uses-long-grain-rice-developed-by-sejong-10129254",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-27T03:57:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/southkorea/education/20260927/chipotles-seoul-store-uses-long-grain-rice-developed-by-sejong-university-professor"
  },
  "original_language": "en",
  "account": "U.S. fast-casual restaurant chain Chipotle has chosen a locally-grown long-grain rice variety, developed by a professor at Sejong University, for use at its first Asian location in Seoul. The long-grain rice, known as IPS, is less sticky and features longer, slender grains compared to the short-grain rice typically consumed in Korea. Although unfamiliar to many Korean consumers, efforts to cultivate and commercialize the rice began in Haenam, Jeonnam-Gwangju Special Metropolitan City in 2021. The new rice, an indica variety developed by Chin Joong-hyoun, a professor at Sejong University, aims to tackle climate change-induced challenges like flooding and fertilizer shortages.",
  "summary": "Locally grown long-grain rice is gaining attention after U.S. restaurant chain Chipotle selected it for use at its first location in Asia. The long-grain variety used in Chipotle’s burritos and burrito bowls in its restaurant in Seoul is less sticky and has longer, more slender grains than the short-grain rice commonly consumed in Korea. The variety remains unfamiliar to many Korean consumers.…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Chipotle's Seoul store uses long-grain rice developed by Sejong University professor",
        "url": "https://urgent.news/2026/09/27/chipotles-seoul-store-uses-long-grain-rice-developed-by-sejong",
        "published": "2026-09-27T03:37:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}