{
  "id": 10110807,
  "title": "Hershey Trust Co. sells $5.05 million in Hershey Co. stock",
  "url": "https://urgent.news/2026/09/27/hershey-trust-co-sells-5-05-million-in-hershey-co-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-27T01:46:01.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/hershey-trust-co-sells-505-million-in-hershey-co-stock-93CH-4918695"
  },
  "original_language": "en",
  "account": "Hershey Trust Co., trustee for Milton Hershey School and a director in The Hershey Company, recently sold $5.05 million worth of its common stock. Between September 21 and 23, 2026, the trust sold 30,000 shares of Hershey Co. common stock at prices between $167.6639 and $170.0975. Currently trading at $166.37, this sale brings the trust's direct holdings to 736,119 shares. Indirectly, through Hershey Trust Company, it holds 39,630 shares. The trust also owns 54,612,012 shares of Class B common stock, convertible at any time into common stock at no expiration date. Despite this insider selling, Hershey has a strong dividend history, paying dividends for 56 straight years with a current yield of 3.49%. Hershey plans to increase R&D spending by 25% in 2026, aiming for a $1.5 billion innovation pipeline by 2029. Trading at a P/E ratio of 22.75, InvestingPro analysts consider the stock undervalued. The company faces market challenges, with RBC Capital lowering its target price to $206 and TD Cowen maintaining a Buy rating with a $210 target. UBS analysts find Hershey less crowded among consumer staples stocks.",
  "summary": null,
  "key_points": [
    "Hershey Trust Co. sold $5.05 million worth of Hershey Co. stock in September 2026.",
    "The trust reduced direct holdings to 736,119 shares after the sale.",
    "Despite insider selling, Hershey has a strong dividend history with 56 consecutive years of payouts."
  ],
  "editors_take": "The sale of $5.05 million in Hershey Co. stock by Hershey Trust Co. does little to alter the investment case for Hershey, which remains undervalued with a strong dividend history and growth plans.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}