{
  "id": 10072637,
  "title": "Cowboys TE's 'vulgar' celebration leads Week 2 fines despite obvious hypocrisy",
  "url": "https://urgent.news/2026/09/26/cowboys-tes-vulgar-celebration-leads-week-2-fines-despite-obvious",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-26T22:01:06.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/cowboys-tes-vulgar-celebration-leads-220106695.html"
  },
  "original_language": "en",
  "account": "Jake Ferguson, the tight end for the Dallas Cowboys, received a hefty fine of $13,611 after his touchdown celebration in a recent game against the Washington Commanders. The NFL deemed Ferguson's celebration as an \"offensive demonstration\" and in \"poor taste\" due to his act of imitating the act of shotgunning a beer using the football as a prop. This fine, however, has not gone unnoticed by the league's top sponsors. Bud Light, the NFL's official beer sponsor, has capitalized on the situation by launching a marketing campaign called the \"Celly Jar,\" where they are donating $37,384 to fans. Other players, including Brevyn Spann-Ford and Kyle Juszczyk, were also fined for similar celebrations. The league has recently shown a stricter stance on such displays, with over half of the 38 plays that resulted in fines during Week 2 being for vulgar acts or obscene gestures. In Week 1, the Cowboys players received a combined fine of $33,409, the highest among all NFL teams. The fines collected go towards supporting the Professional Athletes Foundation and the NFL Foundation, aiming to aid athletes in need and promote their well-being.",
  "summary": "Jake Ferguson's \"beer\" celebration has already been turned into a marketing gimmick for the NFL's sponsors, but the league fined Ferguson $13,600.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}