{
  "id": 10071517,
  "title": "Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.",
  "url": "https://urgent.news/2026/09/26/databricks-is-putting-its-name-on-cals-football-field-the-22-8",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-26T21:35:46.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/liyana-illyas/databricks-uc-berkeley/91410749"
  },
  "original_language": "en",
  "account": null,
  "summary": "The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}