{
  "id": 10064362,
  "title": "Looking for #womenshealth information on Instagram? 4 out of 10 posts are ads",
  "url": "https://urgent.news/2026/09/26/looking-for-womenshealth-information-on-instagram-4-out-of-10-posts",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-09-26T21:00:07.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-09-womenshealth-instagram-ads.html"
  },
  "original_language": "en",
  "account": "An analysis of 472 Instagram posts under the #womenshealth hashtag reveals that over two-thirds (69%) contain explicit health claims, but only 7% provide references to scientific evidence. Out of these posts, 39% directly sell products or services, and 51% of account holders have a financial interest in the content. Approximately half of the individual influencers are alternative health professionals, while 35% are qualified medical doctors. The majority of posts (63%) are created by individuals, with hormonal and reproductive health being the most common topic, accounting for almost half of all posts. These findings suggest that while social media can be beneficial for women seeking health information and support, the prevalence of commercial interests and lack of scientific evidence in the content raises concerns about the reliability and accuracy of the information being shared.",
  "summary": "A woman in her 40s scrolls through Instagram. Between photos of friends, recipes and vacation photos, she comes across a video about perimenopause. The woman on screen explains that perimenopause is to blame for feeling tired, having trouble remembering things, struggling to sleep or gaining weight.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Conversation AU",
        "title": "Looking for #womenshealth information on Instagram? 4 out of 10 posts are ads",
        "url": "https://urgent.news/2026/09/24/looking-for-womenshealth-information-on-instagram-4-out-of-10-posts",
        "published": "2026-09-24T02:23:31.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}