{
  "id": 100609,
  "title": "Apple announces Ted Lasso look-alike contest happening in NYC",
  "url": "https://urgent.news/2026/08/03/apple-announces-ted-lasso-look-alike-contest-happening-in-nyc",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-03T19:45:14.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/03/apple-announces-ted-lasso-look-alike-contest-happening-in-nyc/"
  },
  "original_language": "en",
  "account": "Ted Lasso is set to return for its fourth season this week, and Apple has announced a unique marketing event to celebrate the show's comeback. The \"Ted look-alike contest\" will take place at Apple Fifth Avenue in New York City on August 6 at 5:00pm. This interactive contest will feature three rounds designed to test contestants' ability to embody the character of Ted Lasso.\n\nIn the first round, \"Ted Energy,\" participants will introduce themselves as Ted Lasso characters and perform a two-minute dance break. The second round, \"Head Coach,\" will involve a trivia game and a test of how deeply each contestant embraces the Ted Lasso persona. The final round, \"Ted Talk,\" requires contestants to deliver a short pep talk to the audience.\n\nThe contest offers four prizes, each valued at approximately $300. The prizes include three custom soccer scarves for the finalists and a set of custom Beats headphones for the first-place winner. Contestants can learn more about the rules and judging criteria on the official website, gatheringoftheteds.com.",
  "summary": "Ted Lasso returns for season 4 this week ( watch here ), and Apple has just announced a clever marketing event: a Ted look-alike contest happening at Apple Fifth Avenue in New York City.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "Got 'Ted Energy?' Apple is holding a 'Ted Lasso' look-alike contest",
        "url": "https://urgent.news/2026/08/03/got-ted-energy-apple-is-holding-a-ted-lasso-look-alike-contest",
        "published": "2026-08-03T20:50:42.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}