{
  "id": 10043407,
  "title": "High gold prices give jewellers a silver lining",
  "url": "https://urgent.news/2026/09/26/high-gold-prices-give-jewellers-a-silver-lining",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-26T18:11:58.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/high-gold-prices-offer-jewellers-a-silver-lining-this-festive-season/articleshow/134508782.cms"
  },
  "original_language": "en",
  "account": "In India, the soaring gold prices are creating a silver lining for jewellers. With the cost of 24-karat gold exceeding Rs 1.5 lakh for 10 grams, many middle-class consumers are shifting their focus to silver products. Silver, traditionally considered the secondary metal to gold in traditional Indian jewellery, is now becoming a prominent choice, especially during the festival season that commences with Navratri on October 11.\n\nJewellers and industry experts believe that silver is poised to capture a larger share of jewellery purchases during this period. Nagnesh Pachchigar, a third-generation diamond jeweller based in Surat, reported that silver now contributes up to 35% of his annual revenue. He anticipates that silver sales could account for as much as 40% of his sales during the festive season.\n\nSurendra Mehta, the national secretary of the India Bullion and Jewellers Association, anticipates a 17-18% increase in silver purchases during the Diwali season, compared to the same period last year. The government eased silver import restrictions in July, which has led to a surge in imports. In August, silver imports reached over $1 billion, marking a 127% increase compared to the previous year. This eased supply constraint is further fueling the growing popularity of silver among Indian consumers.",
  "summary": null,
  "key_points": [
    "Soaring gold prices lead to increased silver demand in India",
    "Silver sales could reach 40% of jeweller's revenue during festivals",
    "Government eased silver import restrictions in July"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}