{
  "id": 10030905,
  "title": "“I Can Promise You, We Had No Idea That ‘Obsession’ Was Going To Become ‘Obsession'”, Says Hit Horror Film’s Seller — Zurich Summit",
  "url": "https://urgent.news/2026/09/26/i-can-promise-you-we-had-no-idea-that-obsession-was-going-to-become",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-26T17:27:03.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/we-had-no-idea-that-obsession-was-going-to-become-obsession-1237114475/"
  },
  "original_language": "en",
  "account": null,
  "summary": "William Goldman’s adage that “nobody knows anything” never gets old. If studios and financiers knew what was going to work every time, everyone would be rich and the industry would be a lot less interesting. The old saying reared its head today at the Zurich Summit when filmmakers and brokers behind the year’s horror phenomena […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}