{
  "id": 10019306,
  "title": "one8 debuts on AJIO with a limited ‘18-hours only’ drop",
  "url": "https://urgent.news/2026/09/26/one8-debuts-on-ajio-with-a-limited-18-hours-only-drop",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-26T16:00:51.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/corporate-gallery/one8-debuts-on-ajio-with-a-limited-18-hours-only-drop"
  },
  "original_language": "en",
  "account": "one8, a performance-focused sports brand founded by Agilitas Sports and co-created with cricket sensation Virat Kohli, has launched its debut on the e-commerce platform AJIO through a limited 18-hour drop. The collection went live at 12 PM IST on September 27 and will remain available until 6 AM IST on September 28. The one8 collection consists of 255 styles spanning footwear, apparel, and accessories, encompassing performance, training, and lifestyle segments. The brand's newest releases are the Cover Drive 18 and Pitch 18 cricket footwear, designed specifically for contemporary cricket.\n\nThe Cover Drive 18 Pro is a high-performance batting spike, engineered for balance, stability, and responsive movement, catering to the dynamic footwork required at the crease. The Cover Drive 18 X offers a similar performance foundation in a different colorway, providing batters with a second option of the original Cover Drive 18. The Pitch 18, on the other hand, is a versatile cricket trainer suitable for various surfaces, appealing to budding players and weekend cricket enthusiasts alike.\n\nThis partnership between one8 and AJIO aims to introduce a high-performance sports brand to a fashion-conscious audience that values sportswear as an integral part of their everyday style. During the 18-hour window, shoppers are given a concentrated opportunity to explore one8's latest collection, which caters to performance, training, and active lifestyle needs. Prashant Kohli, the Brand Director of one8, expressed his vision, stating, \"With one8, we are building a high-performance sports brand from India for the world. Our goal is to span across sports, training, and active lifestyle while maintaining a relentless focus on product and performance in everything we create. Cover Drive 18 and Pitch 18 serve as excellent examples of this approach - products that are born from a deep understanding of the sport and developed in close collaboration with athletes.\"",
  "summary": "one8, the high-performance sports brand built by Agilitas Sports and co-created with Virat Kohli, will make its AJIO debut with an 18-hour drop. The brand’s latest drop goes live at 12 PM IST on 27 September and runs overnight until 6 AM IST on 28 September. The collection features 255 styles across footwear, apparel and accessories, covering one8’s performance, training and lifestyle ranges. At…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}